Element has an opportunity for a Strategic Marketing Director to join our Built Environment business in EMEAA to lead the development and execution of marketing strategy. 

You will work together with a highly engaged cross-functional team where development and continuous improvement is high on the agenda. You will be a key player in making our growth strategy happen.   

As the strategic marketing partner embedded with our Element business units, you will create an aligned roadmap of our customers' end-markets and goals. Providing end market research and insights to create strategic and tactical marketing strategies and plans to support Element's business growth, brand and customer experience objectives

Strategy & Planning:

• Develop and introduce a strategic growth plan template
• Undertake gap analysis and identify areas where we are uniquely positioned
• Unlock “proof points” and “claims” with business
• Develop and implement a process to acquire a deep understanding of customer needs
• Build, map, and analyze our customer journey
• Collaborate closely with sales leaders and other SMEs across the Group
• Manage Element’s VOC program

End Market Growth Strategy - Where to Play, How to Win and What to Execute to unlock growth

• Develop and execute a comprehensive go-to-market strategy that aligns with Element’s business goals and priorities
• Create and leverage competitive market intel to create strategic growth
• Identify and highlight market trends and opportunities
• Define the marketing intelligence process and invest in market intelligence tools
• Build and monitor competitor profiles
• Work across the group marketing team to share best practice, synergies, and opportunities

Execution:

• Provide critical input into the business unit’s organic growth strategies based on gathering and developing insights from market data and customer research
• Strategically plan and execute a detailed schedule of targeted content and campaigns for designated end market
• Understand the unique value propositions for designated end market and translate them into compelling marketing materials and activities
• Work closely with internal subject matter experts to capture technical details and customer needs and benefits
• Ensure accuracy and consistency of messaging across all offerings and touchpoints (website, social media, digital and printed materials, campaigns, etc.)

• Bachelor’s degree in marketing, or a related field
• At least 8 years of strategic marketing experience, at least three of which in a management role.
• Global experience
• TIC Industry (Testing, Inspection and Certification) experience a plus
• Remote, Work From Home role but able to travel often for business 

Key behaviors:

• Strategic thinking
• Managing vision and purpose
• Customer focus
• Communication
• Have a data driven and measurement mindset

Benefits of working at Element

Car Allowance / 33 days annual holiday, consisting of 25 days annual holiday and 8 days public / x4 Life Assurance

Legal & General Pension scheme with total contributions up to 12% / Enhanced Company Sick Pay / Flexible Working / Cycle Scheme / Free Onsite Refreshments / Recommend a Friend Bonus / Perks At Work Discount Scheme

For more information on Element's BUILT division, please take a look at our e-brochure: https://indd.adobe.com/view/7032c5bd-3645-4c48-86d4-b568d53de400

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To apply please email derek.grist@element.com

At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming “the world’s most trusted testing partner”.

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.